Client Spotlight: How a Lawn Care Business Found Balance & Profit
Growth Doesn't Have to Be a Mess
A lot of small business owners think they have to choose between making money and having peace of mind. This is especially true in the lawn care business, where demand is seasonal and staffing is hard to predict.
But that way of thinking can change.
This month's Client Spotlight shows what happened when an Indiana lawn care company made the important choice to stop doing it all by itself and get help from a coach.
What happened? More time, more money, and a team that runs the business without the owner being available all the time.
This is how they did it.
Meet the Business: Grassline Lawn & Landscape in Fishers, Indiana
When we first got in touch with Grassline Lawn & Landscape ((name anonymized), they were stuck in that stage of growth that happens to so many businesses:
The phone kept ringing and ringing.
The boss was at every job site.
They made money, but they were tired.
Every new employee made things more stressful, not less.
They didn't want more customers.
They needed help with systems, structure, and leadership.
The goals of coaching are to get back time, make more money, and build a real team.
During our first meeting, the owner told us:
"I feel like I've built a business that I can't leave, and I don't want to live like this forever."
We made a plan together to:
Make managing lead flow better
Make more money on the job by setting smarter prices.
Make a leadership team to lessen your reliance on the owner.
Use automation tools like Skillful CRM to organize your daily tasks.
Make hiring, training, and delegating processes that can be used again and again.
The Breakthrough: Delegating leadership and designing processes
We helped the owner:
Give a crew lead more power and responsibility for daily tasks.
Make clear standard operating procedures (SOPs) for how to deliver service, follow up with customers, and deal with complaints.
To speed things up, set up an automated lead response workflow. -to-lead conversion
To show the real costs, raise the prices on some packages and cut back on jobs with low margins.
The team began to work in a structured way instead of guessing, thanks to weekly coaching and accountability.
The Results: Balance, Profit, and Growth
This small lawn care company saw the following changes in just 90 days:
25% rise in profit margins
Owner gets back 12 or more hours a week
2 new hires trained using the SOPs Owner off the truck and focused on growth strategy
But the best part? The owner finally took a week off, and the business didn't fall apart.
Last thought: It's not just about grass; it's about growth.
Taking care of your lawn is a lot of work. But owning a business doesn't have to feel like a struggle.
This client's story shows that you can grow your lawn care business in Indiana without losing your mind if you have the right coaching, tools, and leadership mindset.
Do you feel stuck in the cycle of being busy but broke?
Get in touch with CrazyPivot today. We'll help you start a business that fits into your life, not the other way around.
